Categories
Health Lifestyle Saving the Grace Travel

Saving the Grace: Why Tulum is the eco destination you need to book now…

If you haven’t heard of Tulum, where have you been? Often referred to as the new Bali, Tulum is an eco-travel destination with yoga studios, sound baths and smoothie bowls and is the destination for those seeking deep healing.

With the combination of traditional Mayan culture and the yogic influence, a deep respect for our natural planet is found along the shores. Eco-hotels and tours are popular, so too is sustainable fashion and plant-based organic food. Together they create the possibility to have an ‘eco-holiday’ and connect back to nature. During the 8 days I was there, I was able to explore the best restaurants such as Raw Love which hands down does the best smoothie bowls in the world (I tested daily!) The Real Coconut, Taboo and Rosa Negra while Arca was great for dinner and music. 

Hotels line the shores with Nomade’s wellness experience ranging from biodynamic breath workshops to Temazcals, to silent disco yoga to cacao ceremonies. Papaya Playa Project has set a goal to become zero emissions and zero contamination community by June 2018 while Alaya Tulum – who adopted the UN’s 17 sustainable development areas and made it their mission to address each one of them – is a hotspot for arts and holistic wellness. Azulik, voted one of the best eco-friendly sustainable hotels in 2016, merges the need to capture its beauty, with wildlife and the natural world.

When to visit?

Tulum’s all-year balmy climes has made it a popular choice in recent years. High season is November – March before it becomes oppressively hot. Low season is from June – October and is classed as the rainy season, but the showers are fleeting and in return Tulum is less busy whilst still serving up 30C heat. 

Can you have an ‘eco-holiday?

Many would say that there is no such thing as an ‘eco-holiday’, with Tulum being 5,021 miles from London and requiring a large number of carbon air miles to travel there. I totally respect this (and feel the guilt for taking air travel), yet there is an importance of travelling the world to visit other cultures and traditions and to explore the world that we are trying to save. However, travelling to Tulum for that one trip a year, rather than the European jet-setting that most Brits do each summer could not only be better for the planet per mile, but also more expansive for our minds. 

There are ways to offset our carbon use through projects such as U-capture who partner with projects to help take carbon out of the atmosphere. And although I respect that they are not as effective as not taking a flight, the journey to a sustainable lifestyle is certainly not straight forward. 

Travelling with an Eco-conscience

If we are to continue travelling, it’s about conscious travelling. That means travelling less frequently and to destinations that have sustainability at its core. Tulum is one of those destinations. Be prepared to be spoiled with delicious food, smoothies, daily yoga but most importantly a connection back to nature and the beauty of the world that we live in. 

www.savingthegrace.com

Categories
Fashion In My Wardrobe

In MyWardrobe with Chinti & Parker

Chinti & Parker AW19

When it comes to luxury knitwear, few labels can boast the success of British label Chinti & Parker. Created by cousins Anna Singh and Rachael Wood who wanted to bring “effortless style to every occasion”, the label is instantly recognisable thanks to its playful cuts and timeless design in a riot of colour, often clashing or in print form. Counting fans in Gwyneth Paltrow, Poppy Delevingne and Alexa Chung, the label now offers ready to wear made up of elegant dresses and skirts, tailoring, staple tees and not to mention its iconic knitwear. Now available to rent or buy from MY WARDROBE HQ, we caught up with Rachael to ask her about her favourite AW19 items and who we should be following on Instagram….

What is your favourite piece from the AW19 collection? Chinti & Parker has been built around bold colour and bright, playful designs, and in our AW19 collection my favourite look has to be the purple Pop Colour look. It’s top to toe bold, bright colour and pulls together a super flattering high waisted tailored trouser with a classic Chinti & Parker cashmere roll neck. It’s a timeless piece which can be worn day or night, and is such a classic style it will last for years.

Chinti & Parker Pop Colour Rent here

How important is sustainability to your production process? Sustainability has been built into the Chinti & Parker ethos since day dot; 10 years ago we really struggled to find yarns which were organic, ethically sourced or recycled. In the last few years the amount of materials we are now working with which have come from organic sources or are recycled and sustainably sourced has gone through the roof. As we’ve grown as a business we’ve had to adapt and rethink our practises to ensure they are aligned with our sustainable standpoint, which has been a really interesting learning curve.

What are the key pieces people should rent? The colour block shirt dress is so easy to wear, it’s versatile, can be worn from day to night, dressed up or down and a really timeless piece which will withstand the test of time. Then the Eccentric dress is classic Chinti & Parker, it’s bright standout print in a mix of such great colours. It’s so bold that it’s a great rental piece to wear to an event where you really want to stand out. Lastly, the Green Dot sweater is another really signature Chinti & Parker piece, it’s fun, playful and classic.   

Eccentric dress. Rent here

Name your go-to favourite restaurant? This has to be The River Café, you cannot go there and have a negative experience, it’s just not possible! It’s so lovely to sit outside next to the river in the summer and watch the sun go down.

What’s your approach to borrowing fashion items? My Chinti & Parker Co-Founder and cousin, Anna Singh and I have a very interchangeable wardrobe, we borrow from each other all the time! We have a very different style, and wear any borrowed items very differently, but it just goes to show how versatile classic items are to style.

Rachael and Anna

Three people we should be following on Instagram… Chinti & Parker, obviously! I think Celeste Barber is hilarious, I can’t get enough of her and if Phoebe Waller-Bridge had an Instagram I would follow her religiously. At present I’m having to make do with following her fan accounts and reruns of Fleabag.

Celeste Barber #challengeaccepted

What books or podcasts are on your mind at the moment? The last book I read was A Fine Balance by Rohinton Mistry, it’s set in India and the narrative takes you through the changes in Indian society in the last century, it’s a really interesting read! Then with podcasts, I love a true crime podcast and the last one I listened to was The Teacher’s Pet. Which is about an Australian mother who disappeared in 1982 without a trace. It focusses on her relationship with her husband, a teacher, and his affair with a school girl… and I won’t say any more but it’s definitely worth a listen if it sounds up your street.

Who inspires you? All the women within my family are hugely inspiring to me, particularly my granny who came from India not knowing anyone in the UK and not knowing a word of English and all of our family’s successes stem from her determination and drive. Any women who are unapologetic about who they are and refuse to take life too seriously are also hugely inspirational, key names again are Celeste Barber and Phoebe Waller-Bridge.

Phoebe Waller-Bridge

How do you live a more sustainable life? It was a conscious decision to launch Chinti & Parker with a sustainable ethos, and this is intrinsically linked into my personal life. There’s little things that everyone can do, which all add up and make a difference, such as; turning the lights off, taking canvas bags everywhere with you and switching to natural washing products. Then there’s also slowing down your rate of consuming products, such as finding key pieces which you know you will wear forever, that you know you can mend and that will withstand the test of time. If there’s anything you’re unsure about purchasing, try before you buy!

Rent and buy Chinti & Parker on MY WARDROBE HQ

Categories
Style Sustainability

Jenna Nicholls on Shopping Sustainably

Inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends.”

Fast fashion…a term you’ve heard a lot recently and one that isn’t going away anytime soon. The British fashion industry has woken up to the damaging impact of mass consumption – more so recently after the Misguided £1 bikini hit headlines and the shift to shopping sustainably.

Clothing dye and materials discarded by the waterway

Beyond the environmental impact that’s caused by discarded or unwanted articles of clothing, the process of producing enough clothing to keep up with demand is equally damaging. Clothing brands are promoting over-consumption and increasing their carbon footprint without implementing the proper processes to reduce their environmental impact. In a generation where we prefer online shopping to the in-store experience, brands are feeling the pressure to drop 100’s of new-in pieces every week to meet consumer demands. I’m certainly guilty of shopping because of the variety of clothing/very cheap prices and I’ll admit, sometimes I’ve worn these items once or even not at all. 

RIXO

Something that is often asked is why some brands’ pricing is increasing while so many others are decreasing to stay competitive. A lot of this is down to the process in which items are made. Brands that listen to consumers on sustainability and wage equality have to increase costs to cover this. Take RIXO for example; a British brand I love because of its amazing fabrics and prints. These are sourced by hand in the countries they originate and where fair prices are paid directly to the seller. The garments then go through the manufacturing stage where people are paid a competitive and fair wage. Many other brands are looking to other sustainable initiatives such as packaging; Kitri source compostable bags – excellent! 

It’s all great stuff. But is it enough?

As a consumer there are lots of things that we can do to help promote sustainability in the fashion industry, while supporting independent and emerging brands.

When you’re shopping do you think about how green the brand is? How your purchase might affect global warming?

The tips below have been accumulated from research into this topic and are things I now adopt:

  1. Quality is really important when purchasing a new item. Of the pieces already in your wardrobe, ask yourself – how many times have I worn this item before it’s shrunk, stretched, or fallen apart? Sadly this happens all too often because good quality isn’t found in cut-price products. Each purchase should be an investment so that over a long period of time, the cost per wear is fantastic and not a flop.
  2. As I get older I am learning what I will and won’t wear time and time again. However, the pressures of social media dictate that we ‘need’ new outfits. My advice is to invest in a staple wardrobe; good pieces you can bring out every year and team up with some on-trend pieces so that you are not overhauling your wardrobe each season. It’s costly and wasteful and just not necessary.
  3. Learning how to up-cycle clothes allows you to showcase your style and keep up with the latest trends without hurting the planet. YouTube is full of amazing ‘how-to’ videos, bringing out your old, hardly worn pieces and giving them a serious makeover. As well as being good for the environment, this is also lighter on your purse. Do you have a frayed pair of jeans? Cut them into shorts… it’s that simple!
  4. I absolutely LOVE the idea of swapping clothes or selling/buying second hand. It’s a really good way to be sustainable and is an easy way to give your wardrobe a refresh! 
The denim patchwork RENTED Louis Vuitton in SATC The Movie

It was first introduced to us (well me anyway) on SATC and now clothing rental is a revolution taking over the fashion industry. As The London Chatter said recently: “It’s never been more fashionable to give a damn! They say the most Sustainable Fashion you can wear is what’s already in your wardrobe… and I think the future of fashion is wearing what’s in each other’s.”

The London Chatter wearing RENTED Vilshenko from MWHQ

I am particularly excited to be working with MY WARDROBE HQ – a social shopping platform where you can buy, sell and rent designer items – and share the experience of renting with you. It’s the perfect opportunity to wear gorgeous pieces by amazing designers, calling an end to single use purchases. 

“The environmental impacts of fashion should not stop us from the liberation that fashion has given to women – it should only make us change how we consume it. There is no need to buy a dress, when we can rent one.” – Emily Brougton, Saving the Grace 

Wearing Amanda Wakeley available to rent on MY WARDROBE HQ

MY WARDROBE HQ is super easy to use and hosts a mega catalogue of brands and members’ wardrobes you can rent from such as Poppy and Chloe Delevingne, Caroline Flemming and Olivia Buckingham. All you have to do to start is register your interest through their homepage and follow these next steps:

  1. Log in with your invitation code, register your details and then start browsing designer items available from members’ wardrobes and brand profiles
  2. Determine the perfect rental period and price to suit you both. You can rent from 1 day to 1 year – a unique rental experience available only on MWHQ

Honestly, I can’t think of anything better. I already share a lot of my items with friends and vice versa, but after being lucky enough to see the many, many rails of goodies that MWHQ has to offer, I’m incredibly excited at the prospect of being able to rent the perfect piece for future occasions. 

@jennanicholls

Categories
Fashion Style Sustainability

Sustainable Hero – Alice Early

Ramita dress available to RENT on MWHQ

Sustainable fashion has come a long way since its brown hemp heyday, and while Stella McCartney is synonymous with encouraging the UK’s conscious consumption of fashion, a host of new designers are appearing on our streets in a bid to stand with her.

When London-based fashion designer Alice Early launched her brand in 2018, she had one mission in mind – to create clothes that feel and look great but have a minimal impact on the environment. Using organic materials such as GOTS (Global Organic Textile Standard) certified cotton and Corozo buttons (derived from the Tagua Palm), items are seasonless and produced locally in London, while packaging is recycled and shipped using carbon-neutral vans.

With a utilitarian feel, pieces are cut with clean lines and in bold colourways, and can be worn myriad ways to reflect the modern woman’s world.

Available to buy and rent on MY WARDROBE HQ now.

Categories
Fashion MWHQ Saving the Grace Style Sustainability

Saving the Grace: My Sustainable Wardrobe

It was only in June 2018 that I was a self-confessed fast fashion addict; buying clothes with each new season and always knowing about the latest Zara drop. Yet one month later, I radically transformed my shopping habits and instead turned to a more sustainable wardrobe.

In July 2018 I quit fast fashion for good. Quit for the sake of the planet and the world’s waters. Yes, I went cold turkey. I would be lying if I didn’t admit that the initial transition to slow and conscious consumption was hard. But I saw it as an opportunity to explore new sustainable brands, make second hand clothes my go-to, and started clothes sales pop-up with friends (a great way to top up your own wardrobe)

There’s a new addition to my sustainable wardrobe – clothing rental – and it’s here to stay as a regular for any event.

Despite being a sustainable living advocate, I like most other young women, want something ‘new’ to wear to a party. The social pressure and self-expectation to wear something ‘unphotographed’ for each event is solved sustainably by renting a dress instead of going out and buying one. As Livia Firth, founder of Eco-age would say, unless it will get 30 wears, don’t buy it! 

I recently tried the My Wardrobe HQ ‘My Dressing Room’service to rent a dress for a Sheerluxe show appearance. I was blown away by the quality of service and the selection of dresses available to rent.

with Lily from MWHQ

As someone who hates online shopping (in my opinion it removes the experience of feeling the clothes and trying them on), the Dressing Room service has all of this… and the style advice. It’s as if you’re shopping with a friend in the comfort of your own home. I was sold! You can see my excitement here.

Wearing Malene Oddershede Bach white dress from Chloe Delevingne’s wardrobe

Written by Emily Broughton, Founder of Saving the Grace – a sustainable living platform focusing on 5 areas of change: lifestyle, food, fashion, wellness and action in the world, to save our world’s waters through empowerment and education. 

Categories
Fashion MWHQ Saving the Grace Sustainability

Clothing Rental: A solution for every party and our planet

If you hadn’t heard already, clothing rental is in. And there is good reason…

Clothing rental is a revolution in how we use our clothes – it could call an end to those disposal clothing purchases brought solely for a single event, where a photo on Instagram means that the dress never sees the light of day again. Clothing rental is a solution. It’s time to rent a dress, or two. 

Empowering Women

The modern woman is empowered through fashion. Fashion creates our identity; an expression of who we are, and who we project ourselves to be. With each event and party, brings an opportunity to show the world who we are as women. 

Temptation of Fast Fashion

With this has come an endless choice of pieces, paraded to us in shop windows, discounts galore, the tempting walk down a high street, or purely in the comfort of our home, it’s hard not to spend money on fashion when we see influencers, and celebrities wearing the latest designer pieces that we only hope will look half as good on our bodies. 

Yet the endless shopping is taking a strain on our bank accounts (the dreaded fear of looking at one’s balance after a shopping spree online the night before… is an experience that is far too common for women like myself). British women have 60% more clothing and keeping them for half as long as 15 years ago; wardrobes filled with both fast, and/or designer fashion.

Fashion’s Impact on Women & the Planet

And while fashion is a source of freedom for many women, the creative expression of their clothes is an oppressor for the women making the clothes. Fashion Revolution has brought light to this through the campaign #whomademyclothes and is asking consumers to ask these questions. 

Stacey Dooley stands where there was once the Aral Sea
BBC/HELLO HALO/OLIVIA STRONG

There are also bigger environmental problems as a result of fashion. Water the source of all life for the world is being put under pressure for the constant demand for cotton and other materials. Stacey Dooley’s documentary ‘Fashion’s Dirty Secrets’, and its exposé on the Aral Sea that has lost over 80% of its water proved just have threatening the fast fashion industry can be. 

Fashion & Water

The fashion industry is the third most polluting industry of water on the planet after oil and paper, communities are left to use toxic water contaminated by the chemicals that make our clothes which is causing serious diseases and cancers in much of the developing world. 

But the environmental impacts of fashion should not stop us from the liberation that fashion has given to women – it should only make us change how we consume it. There is no need to buy a dress, when we can rent one.

Sharing Economy & Clothing Rental 

Thankfully the sharing economy is coming to centre stage of fashion as we slow down our actions. Fashion rental is the equivalent of shopping online (with far cheaper prices) and you can ‘own’ the item(s) from 7 to 365 days. Each service works slightly differently, however MY WARDROBE HQ (who recently teamed up with fellow rental platform Wear the Walk) holds the stock and offers a concierge styling service to help you choose the perfect dress for any occasion.

Written by Emily Broughton, Founder of Saving the Grace – a sustainable living platform focusing on 5 areas of change: lifestyle, food, fashion, wellness and action in the world, to save our world’s waters through empowerment and education. 

Categories
Fashion In My Wardrobe MWHQ MyStory

In My Wardrobe….with Madeleine Macey

With a career spanning fashion brands Temperley London and Manolo Blahnik, it’s little surprise that Liberty London‘s Chief Marketing Officer Madeleine Macey has one of the most extensive and desirable wardrobes in London. Filled with floor-sweeping gowns, sample sale and vintage shop finds from Burberry, Vilshenko, Stella Jean, and plenty of Temperley London, each piece comes with its own fantastical story that’s as exciting and effervescent as its wardrobe owner.

Having cut her teeth as a showroom model for Roland Mouret, it seemed only natural for Madeleine to wear some of the pieces for a photoshoot in her balmy Bali-esque back garden – all of which can now be rented and bought exclusively on MY WARDROBE HQ.

We sat down with Madeleine to chat Elton John and Naomi, modelling for Glyndebourne and the female artists we should be following now…

MyStory…black Roland Mouret dress. This dress was a gift from Roland Mouret to me from one of his earliest collections. I wore it to one of the most amazing events of my life held at Hampton Court Palace, where Elton John played live to an intimate crowd of extraordinary people raising money for an important Russian children’s charity. Also, a particularly memorable moment was when Naomi Campbell literally used me as a crutch to walk her across the palace’s cobblestones in her ridiculous shoes. I can’t say it was the beginning of a beautiful friendship… 

Roland Mouret dress available to rent on MY WARDROBE HQ

Your earliest fashion memory…My mother used to work as a guide at Bath’s Fashion & Textile museum so I’ve been surrounded by many references from a very early age.  But the first penetrating fashion moment that really shaped my love of fashion was at 16 when I saw a video of the iconic white jersey cutout gown by Tom Ford for Gucci from his 1996 white gown era strutting down the runway…. I’ve been chasing that look and feel ever since. 

GUCCI by Tom Ford AW’96

What’s in your little black book? Corsica is a place I visit every year. I try to explore a new region every time – it’s so untouched and beautiful and the Corsican’s are such a proud and brilliant people. Please don’t go there, I want it to remain empty!

Favourite items you’ve borrowed… My family loves going to Glyndebourne. As a child I’d watch my mother get ready for the great summer moment and these dresses were highly coveted. It was a lovely moment when a couple of years ago, they chose me to be their poster girl wearing one of my beautiful Temperley dresses with an Osman jacket – it was like I’d completed a piece of personal history!

Your most visited tabs on your laptop..I almost exclusively operate by iPhone … I wonder if we’ll have laptops in the next few years??

Three people we should be following Instagram… My best friend @Andrewarginarmstrong. He is hilarious and can wear a hat and a statement earring better than anyone known. His feed makes me happy. @benpenreath for ultimate house inspiration and how I plan to live when I’m a grown up. @thegreatwomanartists. A powerful curation of all the extraordinary female artists you are yet to hear about and need to. 

Painting by Mamma Andersson

Where you go or what you do when you want to feel inspired? Tour a National Trust property. 

A sustainable switch you’ve adopted that you try and live by every day… My fashion shopping habits have massively changed. I am more likely to be trawling the charity shops than designer floors. Once you get the hang of the fruitful areas of London and the well edited stores, you will be amazed what you can find. I discovered this Armani 1990s show stopper which can now be rented on MY WARDROBE HQ

Armani dress available to rent on MY WARDROBE HQ

Rent Madeleine’s wardrobe including these dresses by registering on MY WARDROBE HQ or contacting info@mywardrobehq.com

Feather print gown, black lace gown and white lace gown all Temperley London, oyster lace dress Luisa Beccaria, yellow dress Nehera, maroon gown Roland Mouret.

Photographer Chris Pugh; Stylist Alessia Farnesi

Categories
Fashion Lifestyle MWHQ

MY WARDROBE HQ at The Serpentine Summer Party 2019

Summer doesn’t officially begin until the art, fashion and music worlds collide to celebrate the opening of the Serpentine Pavillion at The Serpentine Summer Party, hosted by Chanel. Imagined by Japanese architect Junya Ishigami, this year’s design comprised a free flowing and organic slate canopy roof that appeared as though it had grown from the ground.

When it comes to event dressing, MY WARDROBE HQ champions sustainable fashion and is leading the way by offering a new way to dress. With this in mind, we invited some of our favourite personalities from the fashion world to join us at the Serpentine to kick off the season in rented dresses, all chosen – and available to rent – from the MWHQ platform.

Candice Lake in rented LoveShackFancy
Jade Parfitt in rented Vilshenko
Jasmine Hemsley in rented Saloni

Visit www.mywardrobehq.com to register to join our platform OR drop us a line at info@mywardrobehq.com if you have a big bash coming up and fancy popping your fashion rental cherry 🍒

Categories
Fashion Style Sustainability

Why the rental economy is in Vogue

Did you know that as a nation, we buy more clothes per person than any other country in Europe. Goes some way to explain why the fashion industry was worth £32 billion to the UK economy in 2017. The rise in ‘fast fashion’ – a term coined due to the speed in which designs move from the catwalk and onto the high street, often at low cost – not only encourages over consumption but generates excessive waste that the planet is struggling to keep up with. Social media only acerbates this, with recent research from The Hubbub Foundation suggesting that 17% of young people questioned said they wouldn’t wear an outfit again if it had been on Instagram. Following the requisite selfie and #yolo caption, the item is then either returned, or worse, thrown into landfill. 

Getty Images
Street Style
Rental economy
Getty Images

But the tides are changing. As more consumers look for experiences over material things, the rental economy has welcomed retail into the fore, in a sexier, cooler way, offering consumers a new way of shopping high-end luxury fashion, with a greatly reduced carbon footprint. Why choose a mass-produced number from the high street (and in turn buy Mr Zara a new super-yacht at the same time), when you can borrow a runway knockout from Stella McCartney at a fraction of the price, guilt free. 

MWHQ
MY WARDROBE HQ
BUY LESS BUY BETTER
#IMASHARER
RENTAL ECONOMY

Why are we telling you this? Because MY WARDROBE HQ is championing the circular economy movement by teaming up with peers and brands to offer an unrivalled selection of past and current season pieces at a fraction of the cost of full RRP. We’re hugely passionate about promoting sustainable fashion – we’re not saying give up buying for good, but we want to encourage the message of ‘buy less, buy better’. Better quality items have more stringent policies and processes in place which means less pollutants into nearby rivers, less carbon emissions due to the handmade process these items go through, and a better quality of life for the garment makers. What’s more, by renting out your items, you’ll also line your own pocket which in turn, we hope, will encourage you to turn your back on the high street and fast fashion and instead make a long term commitment to slow fashion.

If you want to lessen your fashion footprint, register here and join MWHQ in our rental revolution! 

Categories
Fashion Lifestyle Sustainability

5 SUSTAINABLE LAUNDRY HACKS

laundry hacks
sustainable fashion
eco fashion
clothes care

The only Green Washing we’re interested in is clothes care with ZERO impact on the planet. On average, a household gets through almost 400 loads of laundry a year, consuming 13,500 gallons of water. Not only is this a huge waste, but that waste is also contaminated with microfibres (particles under 5mm) from manmade fabrics. A recent study found 6kg of clothes resulted in anything between 137,951 fibres (for poly-cotton clothes) to 728,789 fibres (for acrylic clothes). You might not think much of it, but what’s worse is these microfibres have started to impact our food chain, with scientists discovering these teeny tiny strands in fish larvae. Yuck. Add this to the energy use and chemical pollutants used, the damage we’re doing to the planet is relentless. So what can we do about it? With the advent of alternative cleaning solutions – anyone else have bicarb and apple vinegar on their repeat shopping list? – we’ve rounded up 5 sustainable laundry hacks you can adopt today. 

laundry hacks
sustainable fashion
eco fashion
clothes care
Hang out

1. Air them outside.

It might sound obvious but hang your clothes in the fresh air. This will help remove smoke, fumes or smells that may be trapped in your clothes. Ideal airing-out placement is outside if you can swing it, but a breezy sunlit room works as well. Bonus points for the nearby occurrence of leafy green plants, which can help absorb chemicals left over from the garment dying process.  

laundry hacks
sustainable fashion
eco fashion
clothes care
Mix it up

2. Mix it up. 

Pick up a bottle of inexpensive, high-proof vodka (any kind will work, we wouldn’t want the good stuff to go to waste ;). Mix with water in a spray bottle until the vodka ratio is about 60-70%. Spray it liberally on the area in question. Vodka dries odorless, kills bacteria, and will successfully remove smells. Leftovers can be added to raspberries and sugar – invite some friends over and suddenly laundry day doesn’t seem so bad!

laundry hacks
sustainable fashion
eco fashion
clothes care
Chill out

 3. Put them in the freezer. 

For denim, many in-fabric smells are created by bacteria, which can be killed by freezing temperatures. If you’re okay with letting your jeans hang out in the freezer for a couple of hours – a large canvas bag will protect them from the icy depths – it can be a great alternative to washing. And since the freezer’s already running, you’ll be conserving energy.

laundry hacks
sustainable fashion
eco fashion
clothes care
Lavender spritz

4. Essential oils.

Even if re-worn clothes aren’t outwardly dirty or smelly, they can lose that fresh scent, the desire for which often drives us to wash unnecessarily. To freshen up yesterday’s outfit, mix a few drops of essential oils with water in a spray bottle and spritz on target areas. Lavender, lemon, clary sage, or grapefruit are all lovely options. 

laundry hacks
sustainable fashion
eco fashion
clothes care
When life gives you lemons…

5. Lemon power. 

Replace harsh dry-cleaning chemicals with something that comes straight from the earth. Simply mix lemon juice and water, scrub it onto the offending spot and hang dry.  Any leftovers makes the perfect lemon dressing, just add garlic, mustard, honey, pepper, salt, cider vinegar and olive oil. Things that you could never do with your Fairy Non-Bio!