Sustainable Hero – Alice Early

Sustainable fashion has come a long way since its brown hemp heyday, and while Stella McCartney is synonymous with encouraging the UK’s conscious consumption of fashion, a host of new designers are appearing on our streets in a bid to stand with her.

When London-based fashion designer Alice Early launched her brand in 2018, she had one mission in mind – to create clothes that feel and look great but have a minimal impact on the environment. Using organic materials such as GOTS (Global Organic Textile Standard) certified cotton and Corozo buttons (derived from the Tagua Palm), items are seasonless and produced locally in London, while packaging is recycled and shipped using carbon-neutral vans.

With a utilitarian feel, pieces are cut with clean lines and in bold colourways, and can be worn myriad ways to reflect the modern woman’s world.

Available to buy and rent on MY WARDROBE HQ now.