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In Style with Samantha Cameron

 
Samantha Cameron knows a thing or two about needing the perfect dress – one that doesn’t slip or expose, one that moves and breathes. So when she couldn’t find one herself (or at least none that were in a preferable price range), she decided to design one, and so in 2017 Cefinn was born.

Head over to our IGTV today to watch Samantha reveal the inspiration behind her label, how life in the spotlight has influenced her style and how the brand manages to deliver designs that are the perfect combination of form and function.

 

WATCH HERE